We connect the dots.

Communication Strategies That Work

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Recent Events

Inspired Albertan 

All of us need someone in our lives who inspires us. Darrel Janz been fortunate to have a lot of people who have inspired him through his journey.

Now, he shares the stories of people who have inspired you. Join Bernadette as she shares about philanthropy on CTV at 5:50 PM on Tuesday, 23 February. Channel 2 for Shaw or Channel 501 for Telus.

Watch the Interview

Some Success Stories

Blackline Safety

Working closely with Mr. Brendon Cook, Blackline Safety’s co-founder and CTO, as well as reporting directly to Mr. Sean Stinson, VP of Product Management and Sales, I had the distinct pleasure of leading Public Relations initiatives and developing external business relationships. Part of my role was collaborating with the Marketing team to report on exciting advancements as they were brought to market.

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honnens logo

Honens International Piano Competition

How Honen’s International Piano Competition were able to pre-sell 35%+ passes 9 months ahead of their Calgary Event. Background – Since 1992 the Honen’s International Piano Competition has attracted the world’s leading artists whose piano skills fall into a category considered to be the “complete artist. A thoughtful interpreter, a consummate collaborator, an awe-inspiring virtuoso, a communicator, a risk-taking explorer.

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In the Public Eye - Fishmans Logo

Fishman’s Personal Care Cleaners

The Fishman’s Family-owned and operated laundry service business began in 1945. Grandparents, Lily and Jack Fishman, started Economy Cleaners in its original location in Inglewood and with Jack’s tailoring expertise and Lily’s business acumen they founded a business that has grown and prospered over time. Bennie Fishman, one of their three children, inherited the business and began providing dry-cleaning service to inner-city business professionals.

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Our Services

Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their stakeholders – both internal as well as external. At In the Public Eye, we strive to create plans that will build a positive understanding among stakeholders and clarity around the product or service pertaining to the corporate client.

Strategic Planning

The process of defining its strategy and direction, with a focus on the intended goals of the corporation enable wise decisions and resource allocations. The management team have a vision to fulfill. Identifying tactics, communication tools, methods, measurements and timing guide the implementation and the assessment of strategies with In the Public Eye.

Graphic Design

Our expert visual communication artists use easy-to-grasp images and content, so that the client’s audience quickly understands what the corporation wants to convey.

At In the Public Eye, we believe that graphic design is essential to every plan.

Communication Tools

The tools must be appropriate for the audience, their learning style and their budget. In today’s business climate we have the advantage of a wide variety of conferencing tools, presentation aids, visual, audio and even tactile means to bring the corporation into a closer relationship and understanding with their audiences.

Our Approach

  • Goals

    Your ambitious and envisioned goals for the corporation are defined, a timeframe for desired achievement is shared with us and objectives are outlined over a face to face meeting or two.

  • Obstacles

    We learn about what may be currently standing in the way of attaining YOUR specified objectives. In some cases additional research with a segment of your intended or actual audience may be necessary.

  • Plan

    Plans are designed taking into consideration the challenges and fulfilling the understood needs of your audience(s). Specific strategies, with associated tactics are created to connect YOUR company effectively and efficiently to YOUR Goals

  • Implement

    Your team in collaboration with us will implement the agreed-upon plans. We will build in flexibility to adapt to new realities and ensure mutual success.

  • Measure

    Results are measured against original goals set. As we evaluate the implementation of the strategic communications plan, we can see the results we have achieved.

Testimonials

  • As the owner of A Laptop Shoppe, I've known Bernadette for many years. Her passion is to help others succeed and prosper , and when possible to assist them using her many skills and talents. If you have the opportunity to work with Bernadette, you will be impressed with her honesty and integrity. Bernadette recently invited me to a business 4 breakfast as a spot light speaker, which I thoroughly enjoyed, Bernadette assisted me and professionaly created a PowerPoint and associated dialog, As a public relations advisor Bernadette is able to amplify your company's key strengths and communicate them to the appropriate audience. I highly recommend Bernadette.

    Mike Chartrand

  • It's clear after working with Bernadette on an article for our business that Bernadette and her team In The Public Eye strive to bring loads of value to their clients. The work they've done for us at Merchant Services Consultants was over and above anything we expected. The quality of work was remarkable and the communication and execution was outstanding. Thank you for the care and attention you poured into our business so generously.

    Shawn Johnson

  • Bernadette and her team went over and above ,were great to work with. Not only were they Professional, they were responsive, competent and asked many questions to get the job done right!

    Teresa Spinelli

  • In the Public Eye is a highly professional and goal-oriented public relations company that truly listens to the needs of its clients before presenting practical and tailored solutions that fit both the company and the industry it does business in. Bernadette is a thoughtful, experienced, and business-minded communicator who is a joy to work with!

    Shannon Stucky

  • Having worked with Bernadette for many months recently, I have come to know and understand how talented and focused she is. Bernadette demonstrated to me her value with the great PR articles she wrote and submitted. I witnessed them being accepted throughout the media for the company she represented at the time. She knows how to speak to her audience and garner interest. She knows how to conduct interviews with the right people. The companies that Bernadette Geronazzo works with become successful because she knows how to target the right audience in the right way.

    Christine Till

  • I’ve known Bernadette Geronazzo from “In the Public Eye” since working with the team at BW technologies many years ago. In the Public Eye was able to garner BW Technologies a tremendous amount of visibility in newspapers, magazines, radio and through other media channels. in addition, Bernadette was also able to secure the company a number of prestigious awards which elevated it’s international stature as a technology leader and innovator. In the years since, I have watched the agility of the company to meet various needs of organizations and it has been retained by. As a strategic communications firm, Bernadette and her talented team repeatedly assist clients develop brand recognition and claim unique positioning with a loyal following.

    Tamara Kryklywicz

FAQ’s

When would a company like ours be in need of Public Relations?

Public Relations professionals like ourselves are often retained when the business leaders are perplexed about behavior in the marketplace.
For example, if the company has had a steady stream of business for several years and suddenly sales have dropped off but there is no clear indication as to why. In this instance Public Relations could uncover the reasons through stakeholder engagement strategies that would complement the known behaviours of the company’s clientele.

How is PR different from Advertising?

Both advertising and PR help build up the perceived reputation of a company and communicate with target audiences. The biggest difference between them is that advertising space is paid while public relations results are earned. PR is earned through a strategic set of steps which involve the intended audience using two-way forms of communication. These inform management on their audience needs, their likes, dislikes and preferences in order to make better decisions to address or fulfill those needs and earn the loyalty or following desired. Unlike Advertising, PR is not selling a product or service it is seeking a stronger understanding and relationship with a group of people or companies who value what the company has to offer. It’s often about relationship-building.

I have been asked to present to an audience – can you help?

Yes, we have assisted numerous presenters with both the presentation slides or video required as well as the coaching, outline and training to deliver “On Message.” Whether your presentation is on or off camera, our team can help you with the training and tools to ensure you feel confident, prepared and will be able to convey complex ideas through easy-to-follow visual elements to make the presentation understandable and engaging for your audience. Our presentation skills prep team will ensure you are confident and ready to convey your ideas clearly and confidently.

               Let us help you connect the dots to realize your goals.

At In the Public Eye we use a five-step approach for our strategy development process to ensure we meet all of the needs of our valued clients.

Call 1-403-862-4374 to book an appointment today or email us at — bg@inthepubliceye.ca

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Services

Learn more about In the Public Eye & the services we offer.

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Our Team

Our team has grown to include photography, graphic design, web design & more.

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Case Studies

Specific projects that we have completed.

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Contact Us

Phone: 403-862-4374

Email: bg@inthepubliceye.ca

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