A case for
- Director of Public Relations for Blackline
- Worked with Management on a series of Goals & Objectives that were implemented over a 2-year period with a realization from the team effort bringing more than 85% of these into reality
- Worked closely with Marketing to create a New Product Launch Event that attracted more than 130 Calgary’s business leaders, resulting in orders and expressions of new interest for the company
- Assisted in various communications initiatives including:
- Media Releases
- Corporate communication tools such as Power Point presentations and company 1-page summaries, etc.
- Secured company visibility on vendor lists throughout the province
- Created a presence for Blackline with Canadian Manufacturers & Exporters and other helpful associations.
- Introduction of Ministers, Alberta Innovates, International Safety Corporations and important Energy Leaders in Safety to Blackline
- Lunch & Learn events and other public relations events that brought visibility and a greater understanding of the company’s innovative wireless safety solutions as well as corporate asset tracking products to various audiences
“Unmasking the Reality of Lung Cancer” – A Mardi Gras themed fund-raiser held on Friday, March 1st, 2019 raised $15,000 for lung cancer research in Calgary
- As a sponsor and volunteer for this event to benefit lung cancer research, In the Public Eye secured the following:
- Master of Ceremonies
- Print sponsor – Special thanks to Mountain View Printing
- Several silent auction items
- Key volunteers to assist with this event over the 6 month planning process. These important individuals all worked tirelessly on the committee as well as on the day of the event to make the Mardi Gras event the success it was and we are very grateful for their time, talent and personal contributions.
- Special thanks to Gail Clossen, Karen Walker and Pat Jans.
- Assisted in raising the total amount of donations to $15,000
- Crafted Media Releases for key Calgary media contacts
- Secured media mentions on radio, in print, and on television
- Provided social media support to expand awareness
- Sponsored video promotion and advertising leading up to the date of the event
- Created strategic communications & marketing plan to assist in pre-selling the exclusive 10-day Festival Passes months in advance of the event.
- Realized success: More than 35% of the 330 passes were sold 9 months ahead of schedule – unprecedented achievement for Honens
- Introduced strategic alliances for Honens with Travel Alberta, Tourism Calgary and The Fairmont Palliser to begin the process of creating an attraction of combined experiences to draw out-of-Calgary visitors to the city for this International Signature Event.
- Numerous recommendations were provided for the staff & volunteers to pursue – including the expansion of an Open Piano experience where Steinway upright black pianos would be acquired and then placed in high traffic public places so that everyone could use the piano and learn about the upcoming Piano Competition, how to become involved or how to make a meaningful difference with Honens in 2015.
- Created on-line survey that directed Fishman’s to acquire and establish a new shoe-shine & repair business
- Utilized client recommendations to direct certain business decisions
- As the company expanded from 5 to 10 locations, assisted in creating and completing new communication tools
- Summer collaborative alliance with The Calgary Opera & Calgary Cruiseship Centres by sponsoring Gingerbread Cookies at the Opera in the Village event for the performances of Hansel & Gretel
- Created and printed door hanger for Fishman’s clientele to advertise the event
- Used social media streams of twitter and FB from Fishman’s to help increase awareness and attendance to this Calgary Opera Event
- Created a small poster emulating Summer in the Village identity and had these posted at each of the then 8 locations
- Ensured all 70 employees were aware of this initiative and encouraged them to share with their networks and to attend with their families
- Hand-wrapped these Gingerbread cookies with the staff at Calgary Cruiseship Centres and Fishman’s Personal Care Cleaners to deliver more than 1,500 cookies to the children attending these matinee performances
- Cookies from Rustic Sourdough Bakery were made memorable with small business cards attached to delight children and parents alike.
Throughout this pandemic, we have new reference points for the world “safety.” Certainly, we have heard about increased incidences of family violence in these long and often isolated months.
When I discovered more than 25% of my small circle of business colleagues were impacted by this, I realized there had to be another 10% who did not wish to disclose how this issue of family violence may be impacting their lives.
These realities compelled me to reach out to friends and colleagues to create a volunteer campaign for The Calgary Women’s Emergency Shelter. Our goal was to raise awareness among at least 3,000 Calgarians and generate $10,000 in donations within a 4-week timeframe. It is only due to the combined help from our volunteer committee, and more than 61 donors were we able to supersede our goal by 175.6% – raising $12,560 with an additional $5,000 for a total of $17,560. These donations were able to provide food, shelter, clothing, and supportive counseling, and more to at least 5 families.
- Worked as the Marda Loop BRZ Executive Director for 3+ years
- Attracted new businesses and civic investment into the BRZ
- Worked with the community business owners to determine a brand identity that reflected the values of the area
- Translated this brand into a new and highly visible logo for Marda Loop
- Worked with business owners to determine the design direction that resulted in new banners reflecting recognizable lifestyle images with Lorna Fraser Graphic Design
- Positions Marda Loop to be featured in a number of magazines and other media – heralding it as a destination and/or ideal place to live in Calgary with new brand highly visible in each case
- Transformed the business community’s annual street festival event from one that attracted +-5,000 people to one that attracted more than 45,000 people, had over $180,000 in support in less than 3 years.
- Re-branded this event to become the Marda Gras Street Festival – with associated pageantry, music and other entertainment so that it became a civic attraction that continues to flourish today under a new Board of Directors